The hurdles in the way of great digital printing (and how to overcome them)

printing hurdles

For any creative piece, the key challenge is taking the idea in your head and bringing it into reality.

Whether you’re designing a building, painting a stunning landscape or creating a new company logo, it’s vital that a printed reproduction accurately and clearly represents your creative vision.

Accuracy is not only crucial to the integrity of the original idea but for many, an accurate digital print is key to doing the job properly.

There’s a range of specific digital printing needs that individuals and businesses can have, including:

  • Photographers who need high-quality photo prints with a precise level of reflectiveness and gloss.
  • Marketing agencies that need top-notch collateral, printed with precision.
  • Students needing timely, accurate and cost-effective work for projects — including fine art printing, large format printing, canvas prints or flyers.

 

Unfortunately, so many fall into the trap of settling for prints that aren’t quite right; for results that disappoint. This, in turn, can lead to money down the drain when you have to pay for reprints or if you’re overspending on materials.

There are a high number of barriers and challenges that stand in the way of you being able to get a stunning printed work that you can be proud of. Today, I’m taking you through the 4 common hurdles that stand in the way — and how you can overcome them.

Printing original work

How do you ensure that your print stays true to your original vision?

 

The 4 major hurdles stopping you from getting the perfect high-quality print

Sub-par printing is one of the biggest letdowns to creative work. After you’ve put so much effort into creating something, having it turn to disaster right at the end can be devastating. So, how do digital printing mistakes happen? I’ve identified the 4 major hurdles:

 

Printing hurdle #1: Inexperience

In this age of Google and internet tutorials, everyone thinks they’re an expert. Especially when it comes to digital print, because there is a perception of “how hard could it be?”

As a result, there’s a wide range of printing specifications that many don’t know about or understand. Print is an industry with constant innovation and technical upgrades, and it would be impossible to keep up without the in-depth knowledge that can only be gained from experience.

This leads to a huge number of issues, like using the wrong stock, wasting money on expensive materials, or using out-of-date and inefficient practices.

There is a great deal of technical knowledge and specifications that go into digital printing — so much that it would be impossible for a non-expert to wrap their head around it all. Which leads to point #2…

 

Printing hurdle #2: The file isn’t print-ready

The myriad of technical specs that go into printing means that there’s a huge amount that can go wrong.  An issue with any of the following means that you’ll likely end up with a print disaster:

  • File formats
  • File size
  • Margins
  • Image layers
  • Colour format (RGB or CMYK?)
  • Resolution
  • 15+ other factors

An inexperienced printer would likely fail to pick up on any of these factors, leaving you vulnerable to mistakes and reprints.

Print ready file

Whether it’s a simple poster or complex piece of collateral, formatting and structure are vital to getting what you need out of print.

 

Printing hurdle #3: Time and deadlines

Most professionals need a perfect print in no time at all. They don’t have time to be messed around by anyone, and they especially don’t have time to print something twice because it wasn’t done right the first time.

Unfortunately, it’s often the case that you have to rush and settle for something that’s “good enough” rather than being perfect for your needs. When this is combined with lack of experience and fumbling around with files that aren’t print ready, it becomes a matter of consistently having to accept mediocre print work.

printing for deadlines

When you’re pressed for time, the last thing you want is a bungled print job

 

Printing hurdle #4: Miscommunication & poor customer service

This is, by far, the biggest factor in poor printing, and it’s almost always the source of all the other problems.

Overwhelmingly, most individuals and businesses in need of printing go for the mass-market printing and paper providers. These companies, although able to keep their prices low, are not staffed by digital printing experts. In fact, most of the staff in these businesses only have an extremely basic familiarity with printing — not much more than that of their customers — which means that they’re unable to provide any sort of expertise.

For that reason, they’ll take the job no matter what. Even if they’re not sure what they’re doing, who you are or what you need; even if the file isn’t print ready; even if they can’t do the job on time — they’ll take it.

This attitude almost always leads to disappointments and an extensive battle of back-and-forth between you and the print provider.

 

Easily transform your vision into reality

Obviously, it’s vital to ensure that you’ve got print-ready files that are going to print properly. But what do you do if you’re not 100% sure how your work will turn out?

The key step is to ensure you’ve got access to the right expertise.

The best quality printing providers will always ensure that you’re getting exactly what you need out of your print — even if that means disagreeing with you!

Vision to reality

The expertise to create print-ready files + the service and advice to get the exact result you want = stunning prints

 

At Creffield Digital Print, not only will we ensure that your files are perfectly formatted and ready to go, but we’ll make sure that your work is being printed on the right stock with the right materials. Our design services team is also on hand to make sure that you’re getting exactly what you need out of your print.

So if you’d like to get a better idea of how we can help you, check out our product and services catalogue or get a quote today to access a printing provider who will help you bring your vision to life.

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