Choose Your Own Adventure

An artist friend of mine has a saying: “Spontaneity is the reward of preparation” Hang on a minute, I hear you protest: isn’t that a contradictory statement; surely the essence of spontaneity it’s very lack of premeditation? Afterall; our clichéd bohemian artist type thrives on languidly traipsing the unbeaten paths, unbound by the shackles of system and structure. But how…

Work smarter, not harder: How to utilise print to build your art business

Dear artist, We’re always told if we do what we love we’ll never work a day in our lives. For those committed to the artistic process, this is rarely the case. Working on your craft, building a business and juggling another job (which is usually the case) means your more likely to be working every day of your life. You…

The limitations of original works, and how to grow your audience through print

Dear artist, No one said being a successful artist is easy – let’s face it, most famous artists didn’t get recognition for their work until after they’d already died. And while not many artists are asking for the fortune and fame of Van Gogh, simply reaching new audiences and sustaining a profitable businesses can still be incredibly challenging. Printing can…

4 fine art printing methods that will make your images spectacular

As an artist or photographer, the quality of your work is your livelihood. To ensure that your fine art prints are as clear, enduring and high-quality as possible, it’s important to choose a printing process that reflects your needs. Settling for standard printing is ok for standard documents – but when it comes to fine art printing, the options provided…

Transform your space with custom wallpaper: 4 examples to inspire

When you’re considering your printing options, you may not immediately think ‘wallpaper’. But as digital printing possibilities and technologies continue to expand, so should your creative vision. Custom wallpaper certainly makes a statement; whether you’re an artist or designer wanting to show off your work, or a business who wants to attract more customers. To see what’s possible with wallpaper,…

Print communication: Get it right, get the perfect print

Have you ever had someone take what you said the wrong way, and ended up in trouble? Unclear communication can cause less than desirable results in all sorts of situations — including with your digital printing. Whether you’re printing 200 flyers for an upcoming event or printing a reproduction of the artwork you’ve been working on for months, you want…

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